Blockchain can revolutionize supply chain management in the sports industry, helping reduce inefficiency and fraud while lowering costs. The proliferation of blockchain in many industries is on pace to change how transactions are managed. Blockchain could change this scenario as soon as it’s approved by retailers globally. The question is, will consumers remain loyal to brands that adopt blockchain?
According to a recent report, the demand for the adoption of blockchain technology is expected to reach $7 billion by 2024. Furthermore, its report shows that the top industries using blockchain in 2016 included financial services, legal, healthcare, and retail. Like any cryptocurrency, you can also want to know about the Digital Yuan and trade it at Yuan Pay Group.
As a decentralized technology, blockchain can be applied across every industry. As it matures and grows in popularity and utilization, it could revolutionize how transactions are managed across every industry.
The potential benefits of utilizing this technology within the sports world are multifold. Blockchain can enable alternative revenue streams while reducing risk for brands and athletes. Blockchain transactions can be transparent and more efficient for brands, offering players a more streamlined system for collecting royalties and fees and preventing fraud by ensuring all the transactions are recorded.
The sports industry has recognized the potential of blockchain:
Many in the sports world recognize blockchain has great potential for consumers and athletes. Blockchain can also provide much-needed efficiency to the buying process, especially in travel procurement.
However, there are many existing roadblocks both in the court of public opinion and in the legislature of the legal world. Blockchain technology can change how transactions are managed, eliminating the risk of fraud while lowering costs and creating more transparency between parties.
A few things need to happen to make blockchain viable for brands and athletes. First and foremost, security needs to be addressed. While blockchain technology is more secure than current database systems, there has yet to be a system that would be completely immune from cyber hackers.
Use of blockchain in the sports industry:
1. No fake tickets:
The use of blockchain in the sports industry would make it easier for fans to prove the authenticity of their purchases and present safer options for ticket brokers and counterfeiters. In addition, blockchain would allow consumers to identify all transactions from each party, offering added confidence.
2. Better contracts for sports merchandise:
Shopping online allows consumers to purchase many goods and services from a large variety of retailers across many different countries. However, the process is complex, with many intermediaries involved in the transaction, making it hard for buyers and sellers to enforce their rights easily. Although there are multiple ways to apply blockchain in e-commerce, its implementation could improve contract logistics by adding more transparency. For example, buying sports merchandise is complicated, and blockchain could provide better security and transparency.
3. Secure contracts for athletes:
Blockchain will provide several benefits for athletes. It will improve the process of collecting payments made to athletes, increasing transparency and efficiency. In other words, sports contracts could become much more efficient due to blockchain, significantly changing how businesses manage these transactions. The system would be designed to protect both parties from fraud, ensuring all transactions are recorded in a ledger format ensuring maximum security from any cyber-attacks or hackers.
4. Fan-Based Content:
Fans are likely to be the biggest beneficiaries of blockchain technology. Each fan will have direct access to the team they support, and they will be able to follow their favorite player’s progress across different platforms. Fans will see their favorite athlete the same way they see themselves, authentic and safe from ads or sponsorships. Blockchain could also allow for fan-based content, with fans having the ability to directly interact with players for feedback and support when star athletes perform well.
There are also other advantages of implementing blockchain within the sports industry:
1. Blockchain companies offer blockchain-based platforms that offer various services for players of different sports games.
2. Companies can also use blockchain to ensure that the value chains for sports gear are transparent, with all parties involved able to track each process step and verify product authenticity.
3. Blockchain technology will also allow for more manageable payment modules, including virtual currency payment options.
Players, brands, and team owners alike will be impacted by blockchain technology and its ability to provide a more efficient way of managing transactions while providing increased data security, fraud prevention, and transparency across purchasing processes.
The sports industry will continue to offer many opportunities to understand how this technology can be implemented and utilized across various transactions. The outcome of the implementation of blockchain in the sports world will determine if sports fans will remain loyal to their favorite brands and players or follow new ones that are more efficient and secure.
