Paying With Cryptocurrency: Can Crypto At Checkout Become A Profit Center For Merchants?
Interest in Purchasing Crypto Strongest for Those in Poor Financial Health
Consumers of all stripes are interested in buying crypto — 56% in total — but new data shows that struggling consumers are especially likely to buy in. For the latest Paying With Cryptocurrency report, a PYMNTS and BitPay collaboration, we surveyed 2,334 consumers and 202 merchants and discovered that 38% of consumers under financial hardship are highly likely to buy crypto, and not just as an investment vehicle: 43% of them want to use it to make payments.
Inside the August Report
- 21%: Share of bridge millennials that are extremely likely to purchase crypto in the next year
- 15%: Share of respondents that say they are motivated to buy crypto out of “fear of missing out”
- 48%: Share of consumers that say they want to invest in crypto to make money
