Benedetto Vigna \u2013 Chief Executive Officer of Ferrari \u2013 opined that the blockchain and NFT industry are niches that \u201cdeserve some attention.\u201d As such, the exec hinted that the luxury sports car manufacturer might continue with its cryptocurrency endeavors in the future.<\/p>\n
\u2018Blockchain and NFT Can Be Interesting for Us\u2019<\/h2>\n
While outlining the Q4 2021 results during the recent earnings call<\/a>, Ferrari CEO Benedetto Vigna asserted that the firm will focus on the Web3 universe in the future.<\/p>\n \u201cWe strengthen our relationship with leading-edge technological partners such as Amazon Web Services in Wales to be at the forefront of digital technologies and Web 3.0.\u201d<\/p>\n<\/blockquote>\n The top executive added that blockchain technology, Web3, and NFTs are interesting areas for Ferrari. Those could help for the brand\u2019s future development and strengthen its position as a leading company in its field, Vigna noted:<\/p>\n \u201cI think that as we said, it\u2019s important that we look and we see how the new technologies can help our brand. For sure, the digital technologies, the web 3.0 technologies that they\u2019re using the Blockchain and the NFT is an area that can be interesting for us, it deserves some attention.\u201d<\/p>\n<\/blockquote>\n The CEO acknowledged that the cryptocurrency industry has been evolving at a fast pace. He also outlined that some of Ferrari\u2019s rivals have already dipped their toes in the digital asset space, meaning that \u201cThe Prancing Horse\u201d should do the same to catch up with the competition.<\/p>\n The Italian sports car manufacturer took its first steps in the world of crypto at the end of 2021. Back then, it partnered with the Swiss technology company \u2013 Velas Network AG \u2013 to create<\/a> non-fungible tokens for its fans.<\/p>\n The digital collectibles will be available for purchase from March 2022 (when the next season of Formula 1 begins).<\/p>\n Mattia Binotto \u2013 General Manager and Team Principal of Scuderia Ferrari \u2013 described Velas as an entity that \u201cmakes innovation and performance the hallmark of technologically advanced products and services.\u201d<\/p>\n Farhad Shagulyamov \u2013 CEO at the Swiss organization \u2013 said teaming up with Ferrari comes as a natural move since the Italian brand is an \u201dicon of excellence.\u201d<\/p>\n As part of the agreement, Velas also became Title Sponsor of the Ferrari Esports Series, the mono-brand series of \u201cThe Prancing Horse,\u201d and the Esports team that will compete in the F1 championship.<\/p>\n PrimeXBT Special Offer: Use this link<\/a> to register & enter POTATO50 code to get 25% off trading fees.<\/b><\/p>\n<\/div>\n<\/div>\n <\/p><\/div>\n\n
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Ferrari\u2019s NFTs<\/h2>\n
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