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Investment manager VanEck has fired up the marketing engine for its \u201cupcoming\u201d Ether (ETH<\/a>) futures exchange-traded fund (ETF), which some analysts expect could be launched as early as Oct. 2.<\/p>\n On Sept. 28, VanEck released the two \u201cEnter the Ether\u201d-themed TV commercials, revealing that its Ethereum Strategy ETF \u2014 tickered EFUT \u2014 is \u201ccoming soon.\u201d<\/p>\n AI, AI, Uh Oh! Follow for updates on how to Enter the Ether. pic.twitter.com\/wM69nVtbWC<\/a><\/p>\n \u2014 VanEck (@vaneck_us) September 28, 2023<\/a><\/p><\/blockquote>\n The commercials came on the same day VanEck published a press statement about its upcoming EFUT, stating it will be listed on the Chicago Board Options Exchange and be managed by Greg Krenzer, head of active trading at VanEck.<\/p>\n Bloomberg ETF analysts Eric Balchunas and James Seyffart believe<\/a>\u00a0the TV ads could hint that Ether futures ETFs are \u201chappening sooner than expected.\u201d <\/p>\n Seyffart expects VanEck\u2019s new ETF to launch on Monday despite a Sept. 29 document<\/a> stating it won\u2019t take effect for another 60 days. \u201cOur understanding is that the SEC is accelerating approvals for these things,\u201d he said.<\/p>\n Quick correction: they actually won’t be effective until Friday. Still, same result: Monday launch.<\/p>\n \u2014 Eric Balchunas (@EricBalchunas) September 28, 2023<\/a><\/p><\/blockquote>\n The first of VanEck\u2019s \u201cEnter the Ether\u201d advertisements is a rather short and quirky 15-second video featuring five actors looking at the camera with a deadpan expression and strange alien-sounding music in the background.<\/p>\n \u201cEthereum. Now in an ETF form. Coming soon,\u201d says an actor.<\/p>\n \u201cOh, and hodl or fork off,\u201d says another actor, before the \u201cEnter the Ether\u201d message appears and the ad ends.<\/p>\n The second ad appears more straightforward, with a 30-second spot suggesting that a \u201cshift\u201d is coming soon and that Ethereum\u2019s gravitational pull \u201cwill draw everyone in.\u201d<\/p>\n When you\u2019re ready, ENTER THE ETHER. The VanEck Ethereum Strategy ETF ($EFUT) is coming soon. Read our press release: https:\/\/t.co\/4QPOVd5nB2<\/a> pic.twitter.com\/vSF3HzMuvC<\/a><\/p>\n \u2014 VanEck (@vaneck_us) September 28, 2023<\/a><\/p><\/blockquote>\n Balchunas expects<\/a> more marketing efforts from ETF issuers as ETFs get approved, particularly when spot Bitcoin (BTC<\/a>) ETFs get the greenlight.<\/p>\n \u201cIt will be a marketing war like we\u2019ve never seen since they all do same thing and launch on same day. Unprecedented.\u201d<\/p><\/blockquote>\n Related: <\/em><\/strong>SEC delays spot Bitcoin ETF decision for BlackRock, Invesco and Bitwise<\/em><\/strong><\/a><\/p>\n Meanwhile, financial services firm Valkyrie told Cointelegraph that it will also soon begin offering exposure to Ether through its existing Bitcoin Strategy ETF<\/a>,\u00a0making it one of the first firms to do so amid several pending applications with the United States Securities and Exchange Commission.<\/p>\n On Sept. 28, Seyffart\u00a0said in an X post<\/a> that it was \u201clooking like the SEC is gonna let a bunch of Ethereum futures ETFs go next week potentially,\u201d spurred by a potentially imminent U.S. government shutdown.<\/p>\n There are 15 Ether futures ETFs from nine issuers vying to launch.<\/p>\n Collect this article as an NFT<\/a><\/em><\/strong> to preserve this moment in history and show your support for independent journalism in the crypto space.<\/em><\/em><\/p>\n Magazine:\u00a0<\/em><\/strong>How to protect your crypto in a volatile market \u2014 Bitcoin OGs and experts weigh in<\/em><\/strong><\/a><\/p>\n<\/div>\n\n
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Enter the Ether<\/h3>\n
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