{"id":4861,"date":"2022-01-15T02:54:21","date_gmt":"2022-01-15T02:54:21","guid":{"rendered":"http:\/\/egrowonline.com\/?p=4861"},"modified":"2022-01-15T02:54:21","modified_gmt":"2022-01-15T02:54:21","slug":"on-the-blockchain-the-new-indian-express","status":"publish","type":"post","link":"http:\/\/egrowonline.com\/?p=4861","title":{"rendered":"On the blockchain- The New Indian Express"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"storyContent\">\n<p><span>Express News Service<\/span><\/p>\n<p style=\"text-align: justify\">BENGALURU: Imagine this \u2014 you are the biggest fan of a music star. You have access to not only experience his music but also know his creative work beyond the songs he makes. It\u2019s almost like getting a hold of the artistes\u2019 notepad where he penned down the original lyrics of the song for the first time, perhaps a demo recording of a hit number, an artwork he sketched in between&#8230;all sorts of exclusive works in the digital form from his projects. Sounds amazing, right?\u00a0<\/p>\n<p>This is exactly how NFT (non-fungible tokens) works \u2014 an individual can invest and own an exclusive piece of art in any form, including audio, video, pictures and sketches in a virtual avatar.\u00a0 Swarathma, a Bengaluru-based indie-folk rock band, is foraying into NFTs for the first time. For a band, just like many others who felt the pangs of the pandemic and only wanted to get the better of it, set their foot into NFTs with very little understanding of the blockchain model.<\/p>\n<figure class=\"image\" style=\"float:left\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"329\" width=\"252\" src=\"https:\/\/images.newindianexpress.com\/uploads\/user\/ckeditor_images\/article\/2022\/1\/14\/athaha.jpg\" \/><figcaption>Members of Swarathma Band<\/figcaption><\/figure>\n<p>The band is now opening their debut collection in association with NFT platform Fantico. The curated collection includes exclusive experiences \u00a0and collectibles from the band\u2019s 20-year creative journey. The debut collection features rare demo recordings of their best-known songs, animated versions of their acclaimed artworks, merchandise and even live experiences.<\/p>\n<p>Jishnu Dasgupta, bassist and artiste manager, believes that one of the reasons to venture into NFT is because the band was excited by the opportunities of the new technology.\u00a0\u201cWe started talking about entering the blockchain five months ago and just like everyone else, we were uninitiated about NFTs and it\u2019s uses.\u00a0In fact, I refused to understand the blockchain,\u201d\u00a0he says.<\/p>\n<p>\u201cHowever, the pandemic gave us time to understand this new space which can reap benefits. The reason we are offering these collectibles is because we want our fans to have a lasting memory of the experience of Swarathma,\u201d adds Dasgupta.\u00a0<\/p>\n<p>Some of their works on NFT will include Beta Sweater Pehno\u2019s demo recording, Mushkil Mein Jeena\u2019s artwork creation timelapse, Pyaasi music video\u2019s inspiration story and their Dus Minute Aur collection called Sleep With Swarathma.\u00a0<\/p>\n<p>Interestingly, Mushkil Mein Jeena\u2019s process of creating the artwork, which was recorded in timelapse by the artiste, can now be owned as an NFT. Also, the band\u2019s latest single, Dus Minute Aur \u2014 \u00a0a party song about lack of sleep \u2014 \u00a0collection includes a live virtual performance of the song, a merchandise box set with the cool sleep eye-cushion, a poster\u00a0and sticker along with an audio file that can be used as an alarm or ringtone.\u00a0<\/p>\n<p>\u201cThe fact that an exclusive and authentic work of ours can be owned is the exciting part of the blockchain. Of course, it yields us dividends, but if we don\u2019t do well, we will not be\u00a0disappointed by it,\u201d\u00a0says Dasgupta.<\/p>\n<p><strong>The Virtual Avatar<\/strong><\/p>\n<p>Swarathma Essentials: \u00a0<\/p>\n<p>Beta Sweater Pehno\u00a0Demo Recording<\/p>\n<p>Mushkil Mein Jeena Artwork Creation Timelapse<\/p>\n<p>Pyaasi Music Video\u00a0 Inspiration Story<\/p>\n<p>Dus Minute Aur collection:<\/p>\n<p>Sleep With Swarathma<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.newindianexpress.com\/cities\/bengaluru\/2022\/jan\/15\/on-the-blockchain-2406903.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Express News Service BENGALURU: Imagine this \u2014 you are the biggest fan of a music star. You have access to not only experience his music but also know his creative work beyond the songs he makes. It\u2019s almost like getting a hold of the artistes\u2019 notepad where he penned down the original lyrics of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[38],"tags":[73,3610,1286],"class_list":["post-4861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain","tag-blockchain","tag-express","tag-indian"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"http:\/\/egrowonline.com\/wp-content\/uploads\/2022\/01\/blockchain.jpg","_links":{"self":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts\/4861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4861"}],"version-history":[{"count":1,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts\/4861\/revisions"}],"predecessor-version":[{"id":4862,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts\/4861\/revisions\/4862"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/media\/4021"}],"wp:attachment":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4861"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}