\n
![](\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjMtMDIvZTU0M2IxNzktMjQ5ZC00OGQzLTljN2QtYmIwZWExMmE4MjVhLmpwZw==.jpg\")
<\/p>\n
\n<\/p>\n
Michael Demissie, the head of digital assets at Bank of New York Mellon (BNY Mellon) is adamant that the cryptocurrency market crash in 2022 won\u2019t waver institutional interest in digital assets.\u00a0<\/p>\n
At a conference run by Afore Consulting, Demissie said Feb. 8 that the digital asset industry is \u201chere to stay\u201d as institutional investors have a strong interest in crypto.<\/p>\n
“What we see is clients are absolutely interested in digital assets, broadly,\u201d he said, according<\/a> to a Feb. 8 report from Reuters.<\/p>\n Demissie backed up his thoughts by referencing a survey<\/a> conducted by BNY Mellon in October, which found that 91% of custodian bank clients are interested<\/a> in investing in blockchain-based tokenized products. <\/p>\n The survey also found that 86% of institutional players are adopting a \u201cbuy and hold\u201d strategy, which may suggest that they see the cryptocurrency market as a long-term play.<\/p>\n Of those surveyed, 88% also said that the severe cryptocurrency market turndown in 2022 hasn\u2019t changed their plans to invest in the digital asset sector over the long term. <\/p>\n Adoption rates of cryptocurrencies and digital assets are still growing, despite the recent crypto winter, Fireblock\u2019s Michael Shaulov, tells Aerial View. Visit https:\/\/t.co\/vELI6pZUDy<\/a> #aerialviewbites<\/a> #cutthroughthecorporate<\/a> #sibos<\/a> #aerialview<\/a> #digitalassets<\/a> @bnymellonAV<\/a> pic.twitter.com\/Po4bgEpJn9<\/a><\/p>\n \u2014 BNY Mellon (@BNYMellon) October 28, 2022<\/a><\/p><\/blockquote>\n Demissie did however state that more work needed to be done in Washington D.C. so that industry players can move forward with more regulatory clarity.<\/p>\n “We absolutely need clear regulation and rules for the road. We need responsible actors who can offer reliable services that live up to investors trust.”<\/p><\/blockquote>\n “It’s important that we navigate this space in a responsible way,” he added.<\/p>\n On Feb. 2, BNY Mellon announced the appointment of Caroline Butler as the firm\u2019s CEO of Digital Assets to help drive the next wave of adoption for the bank\u2019s clients. <\/p>\n Butler was previously the CEO of custody services. <\/p>\n As the Digital Assets CEO, Caroline Butler will lead global efforts to accelerate @BNYMellon<\/a>‘s commercial digital assets initiatives. https:\/\/t.co\/tYbuJzrAZt<\/a> pic.twitter.com\/OacBbHO1xZ<\/a><\/p>\n \u2014 BNY Mellon (@BNYMellon) February 2, 2023<\/a><\/p><\/blockquote>\n The appointment comes as BNY Mellon launched its own digital custody platform<\/a> in October, offering selected institutional clients the opportunity to invest in Bitcoin (BTC)<\/a> and Ether (ETH).<\/a><\/p>\n Earlier, in February2022, BNY Mellon announced a partnership with on-chain metrics platform Chainalysis<\/a> to help track and analyze cryptocurrency products.<\/p>\n Related: <\/em><\/strong>Clear regulations will accelerate crypto adoption, says SEBA Bank exec<\/em><\/strong><\/a><\/p>\n BNY Mellon isn\u2019t the only big bank making moves in the digital asset industry of late.<\/p>\n Goldman Sach was reportedly expressed interest in buying cryptocurrency firms<\/a> after several were impacted by FTX\u2019s catastrophic collapse in November.<\/a><\/p>\n While JPMorgan CEO Jamie Dimon isn\u2019t a fan of Bitcoin, his firm has dabbled with blockchain-based services in recent times. In November, the firm successfully executed its first-ever cross-border transaction<\/a> using decentralized finance on a public blockchain.<\/p>\n<\/div>\n\n
\n