{"id":42315,"date":"2023-01-25T14:55:49","date_gmt":"2023-01-25T14:55:49","guid":{"rendered":"http:\/\/egrowonline.com\/?p=42315"},"modified":"2023-01-25T14:55:49","modified_gmt":"2023-01-25T14:55:49","slug":"amber-vittoria-crushes-it-in-her-big-girl-pants-cointelegraph-magazine","status":"publish","type":"post","link":"http:\/\/egrowonline.com\/?p=42315","title":{"rendered":"Amber Vittoria crushes it in her \u2018Big Girl Pants\u2019 \u2013 Cointelegraph Magazine"},"content":{"rendered":"


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Artist name: <\/strong>Amber Vittoria
Location: <\/strong>Los Angeles
Date minted first NFT: <\/strong>March 1, 2021
<\/a>Which blockchains? <\/strong>Ethereum, Tezos<\/p>\n

Bio<\/strong>:<\/h2>\n

Before she even turned 30, Amber Vittoria had made a significant splash in the traditional art world with gigs with Gucci, Google, Adidas, Victoria\u2019s Secret, Apple, L\u2019Or\u00e9al Paris, Meta, Snapchat, VaynerMedia and The New York Times,<\/p>\n

Hailing from New York City but now living in Los Angeles, Vittoria studied graphic design at Boston University\u2019s College of Fine Arts.<\/p>\n

\"Amber\"Amber
Amber Vittoria Source: Supplied<\/em><\/figcaption><\/figure>\n

\u201cI think I always knew I wanted to be a fine artist and work for myself at one point but knew that graphic design would help me get there,\u201d she says.\u00a0<\/p>\n

Vittoria is also the author of a recent book about poetry, painting and womanhood called These Are My Big Girl Pants<\/em>, and her various creative talents saw her cited on Forbes 30 Under 30 \u2014 Art & Style in 2020.\u00a0<\/p>\n

She only minted her first NFT on March 1, 2021, after learning about them through her husband and some of his friends. \u201cI remember thinking this is so difficult to mint. It\u2019s $500!\u201d she says.\u00a0<\/p>\n

With multiple collections now on Ethereum and a collaboration on Tezos, Vittoria is helping lay the path for traditional artists transitioning into NFT land. Vittoria has collaborated on NFT collections, including The Hundreds, World of Women and Some Place, as well as a recent collaboration with notable NFT podcast host, Carly Reilly via the project \u201cOverpriced Gin.\u201d She was also appointed MoonPay\u2019s inaugural artist in residence, a program supporting emerging female, non-binary and underrepresented artists in the NFT space. Her work has notched up 1,350 ETH in secondary sales on OpenSea alone, although Vittoria\u2019s royalty is only 10% of that. <\/p>\n

She says the traditional art world has been hesitant to fully embrace NFTs.<\/p>\n

\u201cFolks that are hesitant about NFTs, I think, are just so used to the status quo on how art lives within our world and within our society, and change sometimes can be scary. But I think, in this case, the transparency that the blockchain adds to the world of art, I think, is a good thing long term.\u201d\u00a0<\/p>\n

Notable sales:<\/strong><\/h2>\n
\n
\"Understanding\"Understanding
Understanding Our Dreams, a 1 of 1 by Amber Vittoria that sold for 30 ETH. (OpenSea)<\/figcaption><\/figure>\n
\"The\"The
The End Of The Beginning, a 1 of 1 by Amber Vittoria\u2019s Inaugural Collection that sold for 10 ETH. (OpenSea)<\/figcaption><\/figure>\n
\"Why\"Why
Why Yes I\u2019m A Gemini, a 1 of 1 by Amber Vittoria\u2019s Inaugural Collection that sold for 5 ETH. (OpenSea)<\/figcaption><\/figure>\n<\/figure>\n

From left: \u201cUnderstanding Our Dreams\u201d sold for 30 ETH ($40,857 at the time) on Oct. 4, 2022.<\/p>\n

\u201cThe End Of The Beginning\u201d sold for 10 ETH ($39,397) on Sept. 3, 2021.<\/p>\n

\u201cWhy Yes I\u2019m A Gemini\u201d sold for 5 ETH ($16,126) to the well-known NFT collector Pranksy on Aug. 29, 2021.\u00a0<\/p>\n

Influences:<\/strong><\/h2>\n

She cites the contemporary British painter Jenny Saville and painter George Condo as major influences \u2014 \u201cthey both do figurative work, but the way that they apply paint to the canvas is something that\u2019s really interesting to me.\u201d She is also a fan of artist Georgia O\u2019Keeffe, known for her paintings of New York skyscrapers and enlarged flowers.\u00a0<\/p>\n

In the NFT world, she loves Claire Silver. \u201cHer work is all with AI. I\u2019ve been experimenting with AI myself, and it\u2019s really fun. I have a little collection in a folder on my computer,\u201d she says.\u00a0<\/p>\n

\"Predictive\"Predictive
Predictive analytics piece from Claire Silver as part of the \u201cGenesis by Clair Silver\u201d collection. Source: OpenSea<\/em> <\/figcaption><\/figure>\n

\u201cIn relation to some artists that have gone down the route of the larger profile picture collections with their artwork, I really like Sarah Baumann, who is the artist for \u2018Women and Weapons.\u2019 As well as Maliha Abidi, the artist for \u2018Women Rise.\u2019 Both have incredible styles, and I just really love how they bring representation to the space for women as a whole.\u201d<\/p>\n

Personal style:<\/strong><\/h2>\n

Vittoria says her work has evolved over the years, starting off with figurative work. \u201cThe reason why I was drawn to drawing the female figure is because I really struggled to see myself in advertising and in fine art,\u201d she says. \u201cI wanted to make visual work that I could see myself in.\u201d<\/p>\n

\"Amber\"Amber
Amber Vittoria\u2019s current open edition mint \u201cBefore You Exist Everywhere.\u201d Source: Amber Vittoria, Twitter<\/em><\/figcaption><\/figure>\n

But over time, her work grew more abstract, as the \u201ctopics I wanted to address within my work felt like they lived better outside of the human form.\u201d Her work is now \u201cfull abstraction,\u201d she says.<\/p>\n

\u201cThe reason why I\u2019ve leaned into keeping my work bold, colorful and abstract is because it allows people to see elements of themselves within that piece. I also usually pair a lot of these abstract works with poetry. Not everybody looks at abstract work all the time. Sometimes, it can be a little bit intimidating, so I always like to give people a jumping-off point with a poem that\u2019s tethered to a painting.\u201d<\/p>\n

\"Amber\"Amber
Amber Vittoria\u2019s collaboration with Adidas. Source: Ambervittoria.com<\/em><\/figcaption><\/figure>\n

Her process:<\/strong><\/h2>\n

\u201cFor client work, I usually start with a brief, but with personal work, which can be painted or digital, it starts with an idea jotted in a sketchbook,\u201d she says.\u00a0<\/p>\n

\u201cDepending on whether I\u2019m painting traditionally or creating digitally, the process is a little different. With minting to the blockchain, I personally love using Manifold. It\u2019s free for artists, and it\u2019s very easy to use.\u201d\u00a0<\/p>\n

\u201cYou can teach yourself how to create a contract, fill in the contract, and how to mint to the contract.\u201d\u00a0<\/p>\n

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Which artist should we be paying attention to? <\/strong><\/h2>\n

\u201cTerrell Jones. There\u2019s something about his work that I resonate with. I feel like he\u2019ll definitely be a name that gets floated around.\u201d\u00a0<\/p>\n

\"The\"The
\u201cThe Getaway, 2022.\u201d Source: Terrell Jones, Twitter<\/em><\/figcaption><\/figure>\n

How do you see the NFT space evolving?<\/strong><\/h2>\n

Vittoria hopes collectors in the space learn a little more patience and start focusing more on the art and less on the short-term financial games.<\/p>\n

\"These\"These
Vittoria\u2019s book. Source: Amazon<\/em><\/figcaption><\/figure>\n

\u201cIt\u2019s interesting because NFTs can represent so many different things. Some are digital collectibles that people want to speculate on and flip in the short term,\u201d she says. \u201cAs time goes on, there will be other types of subcategories for NFTs, whether it\u2019s artwork like mine, rewards, redemptions or authenticity-type cards. I think, right now because it\u2019s so new, it\u2019s all kind of blended together.\u201d<\/p>\n

\u201cThere are folks that are collecting art for the very first time, which is so exciting, but they come from a background of speculation and flipping physical or digital objects.\u201d<\/p>\n

\u201cNot financial advice, but if you increase your knowledge base and understand that in many instances, investing in art historically takes a long time to come to financial fruition, and it may not always do that. Patience is something that we can all have a little bit more of in this space.\u201d\u00a0<\/p>\n

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Read also<\/p>\n

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Sexual Violence in India: Blockchain\u2019s Role in Empowering Survivors<\/p>\n

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\n\t\t\t\t\t\t\t\"Greg\"Greg\n\t\t\t\t\t\t<\/div>\n
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Greg Oakford<\/h2>\n

Greg Oakford is the co-founder of NFT Fest Australia. A former marketing and communications specialist in the sports world, Greg now focuses his time on running events, creating content and consulting in web3. He is an avid NFT collector and hosts a weekly podcast covering all things NFTs.<\/p>\n