{"id":37078,"date":"2022-12-04T08:30:08","date_gmt":"2022-12-04T08:30:08","guid":{"rendered":"https:\/\/egrowonline.com\/?p=37078"},"modified":"2022-12-04T08:30:08","modified_gmt":"2022-12-04T08:30:08","slug":"cardano-nft-iamx-the-cryptonomist","status":"publish","type":"post","link":"http:\/\/egrowonline.com\/?p=37078","title":{"rendered":"Cardano NFT: IAMX &#8211; The Cryptonomist"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-id=\"176205\" data-title=\"Cardano NFT Column: IAMX\" data-slug=\"https:\/\/en.cryptonomist.ch\/2022\/12\/04\/cardano-nft-column-iamx\/\">\n<section id=\"custom_html-94\" class=\"widget_text widget widget_custom_html\" \/>\n<p><span style=\"font-weight: 400\">This week\u2019s guest on the <\/span><b>Cardano NFT Column <\/b><span style=\"font-weight: 400\">is a project that is<\/span><b> helping NFT projects with its DID (Decentralized Identity) solution<\/b><span style=\"font-weight: 400\">: <\/span><a target=\"_blank\" href=\"https:\/\/twitter.com\/IAM_X_IDENTITY\" rel=\"noopener\"><span style=\"font-weight: 400\">IAMX<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/en.cryptonomist.ch\/2022\/11\/20\/cardano-nft-column-fast-society\/\" rel=\"noopener\"><span style=\"font-weight: 400\">The previous guest<\/span><\/a><span style=\"font-weight: 400\"> was a<\/span><b> project launching a Play And Earn (P&amp;E) mobile game on both Cardano and Solana.<\/b><\/p>\n<p><span style=\"font-weight: 400\">This initiative is a point of reference for <\/span><b>NFTs on Cardano <\/b><span style=\"font-weight: 400\">and every week or two we will invite someone to answer some questions and give us <\/span><b>an update directly from within the Cardano community<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Considering that many of our readers are new to the crypto space<\/span><b>, <\/b><span style=\"font-weight: 400\">we will have a <\/span><b>mix of simple and technical questions<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cardano_NFT_project_IAMX\" \/><span style=\"font-weight: 400\">Cardano NFT project: IAMX<\/span><span class=\"ez-toc-section-end\" \/><\/h2>\n<figure id=\"attachment_176206\" aria-describedby=\"caption-attachment-176206\" style=\"width: 1024px\" class=\"wp-caption aligncenter\">\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT1_030-1-1024x341.jpg\" alt=\"Cardano project IAMX\" width=\"1024\" height=\"341\" srcset=\"https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT1_030-1-1024x341.jpg 1024w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT1_030-1-300x100.jpg 300w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT1_030-1-768x256.jpg 768w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT1_030-1-800x267.jpg 800w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT1_030-1-450x150.jpg 450w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT1_030-1-195x65.jpg 195w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT1_030-1-96x32.jpg 96w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT1_030-1.jpg 1500w\" \/><figcaption id=\"caption-attachment-176206\" class=\"wp-caption-text\"><em>Cardano project IAMX is helping NFT projects with decentralized identities<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Hey_glad_to_have_you_here_Please_introduce_your_team_where_are_you_from_what_are_your_backgrounds\" \/><span style=\"font-weight: 400\">Hey, glad to have you here. Please introduce your team, where are you from, what are your backgrounds?<\/span><span class=\"ez-toc-section-end\" \/><\/h3>\n<p><span style=\"font-weight: 400\">Thanks for having us! So in terms of our team our two <\/span><b>Co-founders Tim Heidfeld and Tim Brueckmann<\/b><span style=\"font-weight: 400\"> have a long experience within <\/span><b>Telecommunications and Affiliate Marketing in Germany<\/b><span style=\"font-weight: 400\"> where they\u2019ve helped build up and exited several companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In total we\u2019re<\/span><b> 25 people on the team<\/b><span style=\"font-weight: 400\">, more than half of whom are part of the development team and this is also where our<\/span><b> current ongoing recruitment efforts lie<\/b><span style=\"font-weight: 400\">. We\u2019re also lucky to count amongst us several <\/span><b>highly experienced professionals on the business development and marketing side<\/b><span style=\"font-weight: 400\">, such as our <\/span><b>Thomas Tallis, Nicholas Collinson, Andre Eilertsen, Andrew Forson and Lise Wessel <\/b><span style=\"font-weight: 400\">who all, not only have a proven track record within the blockchain sphere, but who brings with them also an<\/span><b> international business acumen<\/b><span style=\"font-weight: 400\"> needed to grow and deliver our services world-wide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Leading our development team is our <\/span><b>highly experienced CTO Dennis Mittmann who has been in blockchain since 2012<\/b><span style=\"font-weight: 400\">. He\u2019s also an expert in high traffic environments which is essential for the massive scaling we\u2019re planning. <\/span><b>Markus Sabadello<\/b><span style=\"font-weight: 400\"> guides our efforts so we\u2019re always aligned with the best<\/span> <span style=\"font-weight: 400\">research. Markus is considered one of the <\/span><b>world\u2019s most renowned SSI and DID experts <\/b><span style=\"font-weight: 400\">serving as well as a leading researcher on W3C (The World Wide Web Consortium).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_IAMX_and_why_have_you_chosen_the_Cardano_blockchain_for_your_project\" \/><span style=\"font-weight: 400\">What is IAMX and why have you chosen the Cardano blockchain for your project?<\/span><span class=\"ez-toc-section-end\" \/><\/h3>\n<p><b>IAMX is a token-based decentralised Identity and authentication protocol<\/b><span style=\"font-weight: 400\"> that empowers individuals with the means to own their identity. Adhering to the strictest of regulatory standards for identity protection, <\/span><b>we provide a robust and secure system where individuals are able to take control and manage their identity<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Users of IAMX will realise<\/span><b> significant time and cost savings<\/b><span style=\"font-weight: 400\"> through novel approaches to identity management and ecommerce transactions, like <\/span><b>1-click fulfilment<\/b><span style=\"font-weight: 400\">, which are legally binding and maintain local regulatory compliance. With users in control of their identity data, <\/span><b>time-consuming processes like Form-Filling, Know Your Customer (KYC) or Know Your Business (KYB) become near instant, highly secure transactions.<\/b><\/p>\n<figure id=\"attachment_176207\" aria-describedby=\"caption-attachment-176207\" style=\"width: 1024px\" class=\"wp-caption aligncenter\">\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT2_030-1-1024x369.jpg\" alt=\"IAMX\" width=\"1024\" height=\"369\" srcset=\"https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT2_030-1-1024x369.jpg 1024w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT2_030-1-300x108.jpg 300w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT2_030-1-768x276.jpg 768w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT2_030-1-800x288.jpg 800w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT2_030-1-450x162.jpg 450w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT2_030-1-195x70.jpg 195w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT2_030-1-96x35.jpg 96w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT2_030-1.jpg 1389w\" \/><figcaption id=\"caption-attachment-176207\" class=\"wp-caption-text\"><em>IAMX\u201ds mission is to empower users when it comes to their identity<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">We build upon the foundations of <\/span><a target=\"_blank\" href=\"https:\/\/medium.com\/iamx-own-your-identity\/what-is-ssi-why-is-it-necessary-47a8b129148f\" rel=\"noopener\"><span style=\"font-weight: 400\">Self-Sovereign Identity (SSI)<\/span><\/a><span style=\"font-weight: 400\">, blockchain, and DIDs, enabling individuals, organisations, or any entity to <\/span><b>prove their identity independent of external parties or centralised authorities<\/b><span style=\"font-weight: 400\">. This way, the authenticity of anything tied to an IAMX DID can be independently confirmed by the entity holding the DID.<\/span><b> Our DID-method did:iamx was approved by the W3C in March 2022 and is fully GDPR and privacy compliant.<\/b><\/p>\n<p><span style=\"font-weight: 400\">On top of all the time-saving and privacy benefits, the <\/span><b>users of IAMX will be incentivized to use their identity benefitting from upgrades, discounts or cashbacks every time they use their IAMX Identity in an online transaction<\/b><span style=\"font-weight: 400\">. The businesses using IAMX will also have significant upsides in terms of everything from significant cost savings compared with today\u2019s solutions to an increase in conversion rates as a result of IAMX simplifying customer onboarding. Other business partners, such as Telecommunication companies or other organisations that are required to carry out customer KYCs, will be acting as<\/span><b> verifiers of data and as such will be able to benefit from life-time-revenues <\/b><span style=\"font-weight: 400\">as they will be awarded part of the affiliate marketing fees generated in the IAMX Marketplace.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We decided to launch on Cardano because we had a <\/span><b>natural affinity to this blockchain as our team architect Tim Brueckmann was already running a stake pool<\/b><span style=\"font-weight: 400\">. The more sustainable proof-of-stake that Cardano offers as well as the amazing Cardano Community were also deciding factors. However, <\/span><b>IAMX\u2019s solution is chain agnostic and we can already resolve on 50 ledgers and register on 8<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tell_us_about_your_NFT_Identity_Verification_solution_and_how_that_works_How_does_KYC_fit_into_this\" \/><span style=\"font-weight: 400\">Tell us about your NFT Identity Verification solution and how that works? How does KYC fit into this?<\/span><span class=\"ez-toc-section-end\" \/><\/h3>\n<p><span style=\"font-weight: 400\">So <\/span><b>when it comes to NFTs, platforms like marketplaces manually assess NFT projects on a case-by-case basis for verification<\/b><span style=\"font-weight: 400\">, which is not only time-consuming but also not scalable, as cross-platform verification has not been feasible for many because it demands too much work. This requires NFT project creators to go through similar rounds on different platforms, often leaving them frustrated. This is where DIDs come in. <\/span><b>With a DID, project creators can prove their identity in a decentralized way<\/b><span style=\"font-weight: 400\">, without needing to fill out personal information every time and then wait for manual verification.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So the way it works is that <\/span><b>when you want to verify your identity and tie it to your NFT project(s) you create a DID by successfully logging in to various social media <\/b><span style=\"font-weight: 400\">such as Twitter, Discord, GitHub, Facebook, Apple, Google etc. Take a look <\/span><a target=\"_blank\" href=\"https:\/\/nftidentity.iamx.id\/\" rel=\"noopener\"><span style=\"font-weight: 400\">here for more information<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This DID is then added to your NFT-collection and<\/span><b> future buyers can see that the NFT they are buying is verified<\/b><span style=\"font-weight: 400\">. <\/span><a target=\"_blank\" href=\"https:\/\/vnft.iamx.id\/\" rel=\"noopener\"><span style=\"font-weight: 400\">They can go here<\/span><\/a><span style=\"font-weight: 400\"> and find all the necessary information in the DID. So for example if the NFT creator is Snoop Dogg and <\/span><b>the DID proves that the said NFT Creator has successfully logged into Snoop Dogg\u2019s Twitter account this allows for an extremely high probability of the NFT being authentic<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<figure id=\"attachment_176208\" aria-describedby=\"caption-attachment-176208\" style=\"width: 1024px\" class=\"wp-caption aligncenter\">\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT3_030-1-1024x369.jpg\" alt=\"IAMX\" width=\"1024\" height=\"369\" srcset=\"https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT3_030-1-1024x369.jpg 1024w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT3_030-1-300x108.jpg 300w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT3_030-1-768x276.jpg 768w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT3_030-1-800x288.jpg 800w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT3_030-1-450x162.jpg 450w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT3_030-1-195x70.jpg 195w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT3_030-1-96x35.jpg 96w, https:\/\/en.cryptonomist.ch\/wp-content\/uploads\/2022\/12\/IMG_InternaNFT3_030-1.jpg 1389w\" \/><figcaption id=\"caption-attachment-176208\" class=\"wp-caption-text\"><em>IAMX\u2019s vision is related to the human right to have an identity<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">When it comes to the KYC aspect this has yet to be implemented into the vNFT but it\u2019s coming. The <\/span><b>KYC data will be stored in the Identity Wallet of the NFT Creator and the DID will show that the NFT Creator has carried out a KYC<\/b><span style=\"font-weight: 400\">, but the actual KYC data will not be stored in the NFT. The point of having the KYC being part of it is so that again it <\/span><b>gives the extra reassurance that the NFT Creator is who they say they are and helps avoiding scams<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_does_the_future_hold_Where_do_you_see_IAMX_in_1_5_and_10_years_respectively\" \/><span style=\"font-weight: 400\">What does the future hold? Where do you see IAMX in 1, 5 and 10 years respectively?<\/span><span class=\"ez-toc-section-end\" \/><\/h3>\n<p><span style=\"font-weight: 400\">We see ourselves at the forefront of the Web3 revolution, bringing<\/span><b> the world\u2019s most secure, decentralized, and user-friendly Self-Sovereign Identity (SSI) solution<\/b><span style=\"font-weight: 400\"> to the Internet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Within the next year the<\/span><b> IAMX Identity Wallet <\/b><span style=\"font-weight: 400\">will be launched and so will our <\/span><b>iOS &amp; Android Marketplace app<\/b><span style=\"font-weight: 400\">. We will have already<\/span><b> partnered with more than 50.000 companies<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Within 5 years <\/span><b>IAMX will be the world leading provider of Identity solutions for Web3<\/b><span style=\"font-weight: 400\">, connecting your IAMX Identity wallet will be as natural to the process of entering the internet as opening a URL is currently. We would in effect have <\/span><span style=\"font-weight: 400\">added <\/span><span style=\"font-weight: 400\">the <\/span><b>layer of identity and authentication to the Internet<\/b><span style=\"font-weight: 400\">, with IAMX in 5 years you will be able to treat the Internet like you are always logged in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">P<\/span><span style=\"font-weight: 400\">ursuant to our mission and vision, IAMX is working to solve the problem of <\/span><b>providing an identity to the billions of people who do not currently have a state-recognised, legal identity<\/b><span style=\"font-weight: 400\">. <\/span><span style=\"font-weight: 400\">In 10 years we envision having made significant inroads in terms of creating identities for the more than 1 Billion people in the world that<\/span><b> currently live without having an identity<\/b><span style=\"font-weight: 400\">. Our dream would be to have reduced this number by more than 80% in the next 10 years. We think we can make it happen!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Great_contribution_Any_closing_thoughts_Where_can_people_get_in_touch\" \/><span style=\"font-weight: 400\">Great contribution. Any closing thoughts? Where can people get in touch?<\/span><span class=\"ez-toc-section-end\" \/><\/h3>\n<p><span style=\"font-weight: 400\">Thank you! When it comes to closing thoughts we believe<\/span> <b>the era of your identity serving as the product, controlled and capitalised by corporates is coming to an end<\/b><span style=\"font-weight: 400\">. It is time for you to take ownership of your identity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">We hope you\u2019ll join us on this journey and we can easily be reached both on <\/span><b>Discord <\/b><span style=\"font-weight: 400\">and <\/span><b>Telegram<\/b><span style=\"font-weight: 400\">. You can even drop us a line on <\/span><a target=\"_blank\" href=\"http:\/\/news.google.com\/cdn-cgi\/l\/email-protection#046d6a626b446d65697c2a6d60\" rel=\"noopener\"><span style=\"font-weight: 400\"><span class=\"__cf_email__\" data-cfemail=\"8de4e3ebe2cde4ece0f5a3e4e9\">[email\u00a0protected]<\/span><\/span><\/a><span style=\"font-weight: 400\"> and we would also love it if you dropped by our<\/span><b> Identity Lounge on Twitter<\/b><span style=\"font-weight: 400\"> which is every Tuesday at 7 PM CET\/1PM EST. <\/span><b>All links <\/b><a target=\"_blank\" href=\"https:\/\/t.co\/1hlV4Gmy9D\" rel=\"noopener\"><b>can be found here<\/b><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><b><i>Disclaimer: The opinions and views of the people interviewed are their own and do not necessarily reflect those of the Cardano Foundation or IOG. Moreover, this content is for educational purposes, it doesn\u2019t constitute financial advice.<\/i><\/b><\/p>\n<\/div>\n<p>\t  !function(f,b,e,v,n,t,s)<br \/>\n\t  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?<br \/>\n\t  n.callMethod.apply(n,arguments):n.queue.push(arguments)};<br \/>\n\t  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=&#8217;2.0&#8242;;<br \/>\n\t  n.queue=[];t=b.createElement(e);t.async=!0;<br \/>\n\t  t.src=v;s=b.getElementsByTagName(e)[0];<br \/>\n\t  s.parentNode.insertBefore(t,s)}(window, document,&#8217;script&#8217;,<br \/>\n\t  &#8216;https:\/\/connect.facebook.net\/en_US\/fbevents.js&#8217;);<br \/>\n\t  fbq(&#8216;init&#8217;, &#8220;2395903780706876&#8221;);<br \/>\n\t  fbq(&#8216;init&#8217;, &#8216;410702699585449&#8217;);<br \/>\n\t  fbq(&#8216;track&#8217;, &#8216;PageView&#8217;);<br \/>\n\t(function(d, s, id) {<br \/>\n  var js, fjs = d.getElementsByTagName(s)[0];<br \/>\n  if (d.getElementById(id)) return;<br \/>\n  js = d.createElement(s); js.id = id;<br \/>\n  js.src=&#8221;https:\/\/connect.facebook.net\/en_EN\/sdk.js#xfbml=1&amp;version=v3.0&amp;appId=2059238210984591&amp;autoLogAppEvents=1&#8243;;<br \/>\n  fjs.parentNode.insertBefore(js, fjs);<br \/>\n}(document, &#8216;script&#8217;, &#8216;facebook-jssdk&#8217;));<br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiPmh0dHBzOi8vZW4uY3J5cHRvbm9taXN0LmNoLzIwMjIvMTIvMDQvY2FyZGFuby1uZnQtY29sdW1uLWlhbXgv0gFBaHR0cHM6Ly9jcnlwdG9ub21pc3QuY2gvMjAyMi8xMi8wNC9jYXJkYW5vLW5mdC1jb2x1bW4taWFteC8_YW1wPTE?oc=5\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week\u2019s guest on the Cardano NFT Column is a project that is helping NFT projects with its DID (Decentralized Identity) solution: IAMX. The previous guest was a project launching a Play And Earn (P&amp;E) mobile game on both Cardano and Solana. This initiative is a point of reference for NFTs on Cardano and every [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[44],"tags":[266,8031,12657,307],"class_list":["post-37078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ada","tag-cardano","tag-cryptonomist","tag-iamx","tag-nft"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"http:\/\/egrowonline.com\/wp-content\/uploads\/2022\/12\/NFT30-1024x683.jpg","_links":{"self":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts\/37078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37078"}],"version-history":[{"count":1,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts\/37078\/revisions"}],"predecessor-version":[{"id":37080,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts\/37078\/revisions\/37080"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/media\/37079"}],"wp:attachment":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37078"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}