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D\u00fcsseldorf, Germany \u2014<\/strong> Avient Corp. is working to help customers meet sustainability goals in multiple markets.<\/p>\n “There’s a lot of external pressure on brand owners from retailers to be part of the circular economy,” Sustainability Vice President Walter Ripple said at K 2022 in D\u00fcsseldorf. “Brand owners are doing their part, but those 2025 or 2030 [sustainability] goals are coming up fast. That’s where we come in.<\/p>\n “Customers want to lower their carbon footprint, and we can do that with recycled content or with biopolymers,” he added. “We can help them deal with those challenges.”<\/p>\n At K 2022, Avon Lake, Ohio-based Avient showcased its success in working with beauty products giant L’Oreal on developing colors with recycled resin for its packaging. The French firm used Avient’s Post-Consumer Recycled Color Prediction Service on that project. The PCR Color Prediction Service is a digital tool for polyolefins and PET resins. It allows brand owners to understand what colors are achievable based on the amount of post-consumer content used.<\/p>\n “This means fewer color iterations, fewer color trials and fewer plastic bottles traveling from one time zone to another,” L’Oreal product development manager Chantal Nestor-Saury said in a news release. “L’Oreal’s Redken launch would not have been possible without this service.”<\/p>\n New at the show were improved grades of Maxxam REC and Maxxam BIO materials. The REC line is polyolefins made with 25-100 percent resin from post-consumer and post-industrial sources. The BIO line is formulated with 15-100 percent bio-based resin and\/or natural filler from renewable plant sources. Ripple said the new Maxxam materials “offer a balance of performance and processability.”<\/p>\n Avient debuted new reSound Ultra-Low Carbon Footprint TPEs, which can achieve a negative, neutral or near-zero product carbon footprint. The new materials are aimed at applications in personal care, household appliance, consumer electronics and consumer packaging.<\/p>\n Also at K 2022, Avient offered Cesa Nox-brand polyolefin antioxidants for recycling. Officials said these sustainable materials are designed to improve the customer experience of working with post-consumer content for materials used in packaging. The new additives are based on a special formulation that protects post-consumer polyolefins against oxidation, which can lead to defects like black spots, gels and discoloration.<\/p>\n Avient has added two new grades of reSound REC-brand TPEs. Both grades are formulated with polyvinyl butyral recycled from automotive glass by Shark Solutions of Denmark. Applications for the new materials include automotive exterior and under-hood components.<\/p>\n On Sept. 1, Avient closed its acquisition of the Protective Materials business of DSM \u2014 including Dyneema high-strength fiber \u2014 for almost $1.5 billion. The business includes six production facilities, four R&D centers and approximately 1,000 employees.<\/p>\n Avient is one of the world’s largest concentrate makers and one of North America’s largest compounders. The firm employs more than 8,000 worldwide and posted total sales of $4.8 billion in full year 2021.<\/p>\n<\/div>\n