The photo and video service company is now helping agents market their properties directly to crypto enthusiasts.<\/p>\n<\/div>\n<\/div>\n
In a shifting real estate market, the guidance and expertise that Inman imparts are never more valuable. Whether at our events, or with our daily news coverage and how-to journalism, we\u2019re here to help you build your business, adopt the right tools \u2014 and make money. Join us in person in\u00a0<\/i>Las Vegas at Connect<\/a><\/i>, and utilize your\u00a0<\/i>Select subscription<\/a><\/i>\u00a0for all the information you need to make the right decisions. When the waters get choppy, trust Inman to help you navigate.<\/i><\/p>\n A real estate photo and video service company<\/a> is offering a new way for agents to promote their clients\u2019 homes \u2014 by appealing directly to crypto enthusiasts.<\/span><\/p>\n Agents who use HomeJab may now ask for a free, real-estate-backed NFT (non-fungible token) that offers the owner an inside track toward purchasing the home, the company announced in a statement to Inman.\u00a0<\/span><\/p>\n These non-fungible tokens are unique digital markers on the blockchain that can be bought and sold, and even made to represent a separate virtual or physical asset.\u00a0<\/span><\/p>\n But while some real estate professionals have taken elaborate measures to conduct entire home transactions via NFT sale \u2014 such as by creating an LLC<\/a> whose ownership is determined by who owns a corresponding NFT \u2014 HomeJab\u2019s product is less ambitious in scope.<\/span><\/p>\n Joe Jesuele | HomeJab<\/p>\n<\/div>\n Buying the HomeJab NFT amounts to making an instant offer on the home, HomeJab Founder and CEO Joe Jesuele told Inman in an email. It doesn\u2019t transfer the title<\/a> on its own.<\/span><\/p>\n \u201cWe want to add in a new way for crypto enthusiasts to use their portfolio to submit quick offers,\u201d Jesuele wrote. \u201cI think this is the most scalable way to onboard as many real estate pros and homeowners to blockchain.\u201d<\/span><\/p>\n Jesuele described the new product as \u201ca step in the direction of decentralization,\u201d and an opportunity to market a property to crypto enthusiasts \u2014 not an overhaul to the entire homebuying process.<\/span><\/p>\n In part, this is because setting up a unique LLC for each home \u2014 thereby enabling the ownership to be tied to the ownership of a unique NFT \u2014 is not practical across the volume of HomeJab\u2019s clientele, Jesuele wrote.<\/span><\/p>\n Instead, the HomeJab process works like this: A real estate agent asks HomeJab to mint the free NFT. A crypto holder interested in making an offer on the real-world property purchases the NFT using assets from their digital wallet. HomeJab then receives 1 percent on the NFT sale, which is sent to the title company. Then the title company works with all parties to facilitate the closing of an otherwise traditional sale.<\/span><\/p>\n Jesuele said HomeJab\u2019s decision to use the NFTs as more of a marketing tool is an extension of its existing business model<\/a> \u2014 offering photo and video services to help real estate agents promote listings. HomeJab isn\u2019t a for-sale-by-owner site, he said.<\/span><\/p>\n \u201cTherefore, our service becomes a way for the traditional real estate industry to engage with the crypto community,\u201d Jesuele told Inman in the email. \u201cAnyone who hires us for a photo shoot can get a free NFT listing. A bridge to the future?\u201d<\/span><\/p>\n It\u2019s not the company\u2019s first foray<\/a> into the world of NFTs, and it likely won\u2019t be its last. After taking this step, HomeJab is planning to build new features that explore other ways NFTs can serve a function in real estate transactions.<\/span><\/p>\n One such idea is creating a way for NFT owners to rent their properties out by exchanging an NFT for a defined period of time at a specific price, Jesuele said. After that period passes, ownership of this rental NFT could automatically revert to its original owner, he said.<\/span><\/p>\n Email Daniel Houston<\/a><\/em><\/p>\n<\/div>\n window.fbAsyncInit = function () { } The photo and video service company is now helping agents market their properties directly to crypto enthusiasts. In a shifting real estate market, the guidance and expertise that Inman imparts are never more valuable. Whether at our events, or with our daily news coverage and how-to journalism, we\u2019re here to help you build your business, […]<\/p>\n","protected":false},"author":1,"featured_media":22671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[38],"tags":[73,9708,219,9709,1776],"class_list":["post-22670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain","tag-blockchain","tag-homejab","tag-market","tag-properties","tag-unveils"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"http:\/\/egrowonline.com\/wp-content\/uploads\/2022\/07\/Copy-of-daniel_hero-5-1024x576.png","_links":{"self":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts\/22670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22670"}],"version-history":[{"count":1,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts\/22670\/revisions"}],"predecessor-version":[{"id":22672,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts\/22670\/revisions\/22672"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/media\/22671"}],"wp:attachment":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22670"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/webassets.inman.com\/wp-content\/uploads\/2022\/07\/Untitled-design-19.png\")
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