{"id":14707,"date":"2022-04-23T20:09:53","date_gmt":"2022-04-23T20:09:53","guid":{"rendered":"http:\/\/egrowonline.com\/?p=14707"},"modified":"2022-04-23T20:09:53","modified_gmt":"2022-04-23T20:09:53","slug":"surfing-is-riding-the-local-wave-thanks-to-ripple-effects-of-pandemic-and-social-media-influence","status":"publish","type":"post","link":"http:\/\/egrowonline.com\/?p=14707","title":{"rendered":"Surfing is riding the local wave, thanks to ripple effects of pandemic and social media influence"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-artseo=\"news\/sports\/surfing-is-riding-the-local-wave-thanks-to-the-ripple-effects-of-the-pandemic-and-social-media-influence\" data-article_id=\"91035929\" data-no-of-words=\"1041.0\">\n<p><caption>The pandemic is a big factor driving this surge, at multiple levels.<\/caption>\n<\/p>\n<h2 class=\"artSyn tac font_mon\"><span>Synopsis<\/span><\/h2>\n<p>\u200b\u200bWith demand increasing threefive times, we have added more rooms, facilities and trainers,\u201d says Rammohan Paranjape, veteran surfer and instructor at Mantra. Paranjape, also vice-president at the Surfing Federation of India, estimates that the number of surfing schools has doubled to 50, from before the pandemic.<\/p>\n<div class=\"primeArt prel\">\n<div class=\"etprime_content\">\n<div class=\"primeContent col s_col font_faus artText paywall\">\n<p>Scrolling through Instagram early last year, one post by an influencer caught the eye of Aparna Harikumar, a software engineer in Kochi. \u201cThey had put up posts of surfing in Varkala (near Thiruvananthapuram). That\u2019s how I found out there was an option to try surfing in Kerala at all,\u201d says Harikumar, 29, who enjoys travelling and trying out adventure sports, experiences she regularly shares with her 17,500 Instagram followers.<\/p>\n<p>That first trial <\/p>\n<\/div>\n<div class=\"t_col col\">\n<div class=\"t_wrap blk_stky\">\n<div class=\"p_byline\">\n<p>BY<\/p>\n<p>ET Bureau <\/p>\n<div class=\"mins_read tac\"><span data-author_cntshow=\"\" class=\"read_time\">7 mins read, <span class=\"updText\">Last Updated: <\/span><\/span><\/div>\n<p>Apr 24, 2022, 12:32 AM IST<\/p><\/div>\n<div class=\"p_art_action\">\n<ul class=\"act_list tac\">\n<li class=\"gift_act hide\" data-ga-onclick=\"UB - Gift an Article#Gift an Article Button Click - 91035929#url\"><span class=\"act_icon gift_icon prime-sprite\" \/><span class=\"act_txt\">GIFT ARTICLE<\/span><\/li>\n<li class=\"fs_act fontSize\"><span class=\"act_icon fs_icon prime-sprite\" \/><span class=\"act_txt\">FONT SIZE<\/span>\n<div class=\"dropdown\">\n<p><span class=\"label small\">Abc<\/span><span>Small<\/span><\/p>\n<p><span class=\"label medium\">Abc<\/span><span>Medium<\/span><\/p>\n<p><span class=\"label large\">Abc<\/span><span>Large<\/span><\/p>\n<\/div>\n<\/li>\n<li data-channelid=\"2\" data-arttype=\"0\" title=\"Bookmark this article\" class=\"s_act bookmark-icon\" data-msid=\"91035929\"><span class=\"act_icon sv_icon prime-sprite\" \/><span class=\"act_txt\">SAVE<\/span><\/li>\n<li data-channelid=\"1\" data-msid=\"91035929\" data-arttype=\"0\" class=\"prt_act hide\" data-ga-onclick=\"Paid Articleshow#Print Button Click#91035929\"><a target=\"_blank\" href=\"https:\/\/economictimes.indiatimes.com\/news\/sports\/surfing-is-riding-the-local-wave-thanks-to-the-ripple-effects-of-the-pandemic-and-social-media-influence\/printprimiumarticle\/91035929.cms\" rel=\"noopener\"><span title=\"Print this article\" class=\"act_icon print_icon prime-sprite\" \/><span class=\"act_txt\">PRINT<\/span><\/a><\/li>\n<li class=\"cmt_act hide\" data-ga-onclick=\"UB - Comment Clicks#Clicks Comment - 91035929#ATF\"><span class=\"act_txt\">COMMENT<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<section class=\"font_mon login_blocker hidden\">\n<p>Already an ET Prime Member? 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Synopsis \u200b\u200bWith demand increasing threefive times, we have added more rooms, facilities and trainers,\u201d says Rammohan Paranjape, veteran surfer and instructor at Mantra. Paranjape, also vice-president at the Surfing Federation of India, estimates that the number of surfing schools has doubled to 50, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[45],"tags":[570,5936,572,1267,1177,7533,265,2798,7532,1366],"class_list":["post-14707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ripple","tag-effects","tag-influence","tag-local","tag-media","tag-pandemic","tag-riding","tag-ripple","tag-social","tag-surfing","tag-wave"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"http:\/\/egrowonline.com\/wp-content\/uploads\/2022\/04\/1650744592_photo.jpg","_links":{"self":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts\/14707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14707"}],"version-history":[{"count":1,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts\/14707\/revisions"}],"predecessor-version":[{"id":14709,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/posts\/14707\/revisions\/14709"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=\/wp\/v2\/media\/14708"}],"wp:attachment":[{"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14707"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/egrowonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}