Commerce and culture continue to embrace the metaverse \u2014 fashion labels like Gap<\/a>, apparel giants like Nike and Adidas<\/a>, and now the Doggfather.<\/p>\n Snoop Dogg acquired the iconic Death Row Records label on February 10, followed by announcing plans to turn the legendary Death Row Records hip-hop outfit into an NFT label. Consequently, Snoop pulled Death Row records from streaming services to the angst of fans and the support of peers. It\u2019s all part of the continued struggle for artists\u2019 control over content<\/a>.<\/p>\n \u201cDeath Row will be an NFT label. We will be putting our artists through the metaverse and through a whole other chain of music. Just like how we broke the industry when we was the first independent [label] to be major,\u201d Snoop said via the Clubhouse audio app<\/span>.<\/p>\n Consequently, The Death Row Records albums of Snoop Dogg and Tha Dogg Pound have been pulled from several streaming services. According to Billboard<\/a>, Snoop appears to have removed his seven-times platinum 1993 debut, Doggystyle,<\/em> and 1995\u2019s Tha Dogg Pound<\/em> project from Spotify, Apple Music, Amazon Music, and other platforms.<\/p>\n Though it was initially believed that Dr. Dre\u2019s 1992 classic, The Chronic<\/em>, would also be excised, Howard King, the producer-rapper\u2019s lawyer, contradicted this report in a statement to Rolling Stone<\/a>.<\/p>\n \u201cThere are false reports out regarding ownership by Death Row,\u201d King said. \u201cDr. Dre owns 100% of The Chronic<\/em>.\u201d<\/p>\n In the same report, Snoop did confirm that he was working on collaborating with the estate of Death Row\u2019s third major star, Tupac Shakur.<\/p>\n \u201c2Pac\u2019s masters came back to him last year,\u201d Snoop said. \u201cBut I got a great relationship with his estate, and I\u2019m pretty sure we\u2019re going to be able to work something out \u2026 now that Snoop Dogg is in control of Death Row.\u201d<\/p>\n Since they are no longer a part of the Death Row catalog, 2Pac\u2018s two 1996 Death Row albums, All Eyez On Me<\/em> and The Don Killuminati: The 7 Day Theory<\/em>, remain on streaming services.<\/p>\n Fans\u2019 reactions to the removal varied from vehement and profane to mildly piqued at having to return to older tech to listen to Snoop\u2019s catalog.<\/p>\n \u201cSince DoggySyle is taken off Spotify it be looking like I need to use my CDs again,\u201d wrote Fjerdingby on Twitter.<\/p>\n Since DoggySyle is taken off Spotify it be looking like I need to use my cd\u2019s again 😭 #Spotify<\/a> #SnoopDogg<\/a> #deathrow<\/a> pic.twitter.com\/96OTyex3eA<\/a><\/p>\n — Fjerdingby (@Filip58152146) March 13, 2022<\/a><\/p>\n<\/blockquote>\n Snoop\u2019s peers, however, were more supportive, understanding the step to take ownership of his output.<\/p>\n \u201cI\u2019m proud Snoop is in a place to be able to acquire a company where he started from that he had so much adversity with,\u201d Master P said in an interview with HipHopDX<\/a>. \u201cThat just goes to show you it\u2019s all about raising bosses. My thing is, I feel like No Limit is a university and Snoop is the highest student that come through that.\u201d<\/p>\n Snoop signed with Master P\u2019s No Limit label in 1999 and credited the rapper and producer with preserving his career in a 2020 interview with The Breakfast Club<\/span>.<\/p>\n \u201cMaster P saved my life,\u201d Snoop said. \u201cI was gonna put an album out called F\u2013k Death Row<\/em> and Mack 10 was gonna give me a million dollars to put it out \u2026 [Master P] took me in his office \u2026 He said you gotta\u2019 let that sh-t go man.\u201d<\/p>\n Now, 20 years later, Snoop is looking to use three decades in the industry to build something of his own, something that\u2019s never been done before, under the same brand that made Snoop a superstar.<\/p>\n \u201cI want to be the first major (label) in the metaverse, so Death Row will be an NFT,\u201d Snoop said.<\/p>\n![\"Snoop](\"https:\/\/img.dtcn.com\/image\/themanual\/snoop-doggs-on-blockchain-and-death-row-is-an-nft-800x800.jpg\")
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